Your score is built from three pillars, always weighted the same way: SEO 40% · AI Visibility 35% · Security 25%. The weights are printed on every report so you always know how the number is made. There is no design or aesthetics scoring — design quality depends on what a site is for, and we don't pretend to measure it.
Every scored check is mechanical: a check passes, partially passes, or fails based on what our scanner actually observed (your DNS records, your page's HTML, your response headers). Scan the same unchanged site twice and you get the same number. No judgment calls, no AI opinion inside the score.
Some of the most interesting parts of the report are deliberately kept out of the number, because they come from AI models or third-party data that can vary:
Grade boundaries were calibrated against 40+ real sites so that a competent-but-imperfect site lands around C+/B−, and only genuinely neglected sites land at D/F. Every scan is stamped with the scoring rules it ran under; when we improve the rules, published scores never change — only new scans use the new rules.
We scan publicly available pages only. If a site blocks our scanner or is unreachable, we say so and don't pretend to score it. Security specifics are shown only to verified domain owners — a stranger can't use your report as an attack map.